WASHINGOTN: Lego has reported the highest revenues in its 85-year history even as profits returned to a more “sustainable” level after years of double-digit growth. Sales in 2016 rose 6pc on the previous year to hit a new high of 37.9bn Danish kroner (£4.4bn), although in the previous year they had shot up 25pc. The brick toy company’s profit rose 1.7pc to 12.2bn kroner last year.
Bali Padda, the first non-Dane to be in charge of the company, said he was satisfied with the toy maker’s performance during 2016, despite slowing growth in the second half. “We were encouraged by our performance in mature markets in Europe and continue to see strong potential in China, which represents an attractive growth opportunity,” he said. However, sales in the US were flat despite a significant increase in spending on its marketing. Lego introduced 355 new products during the year, and the Star Wars Millennium Falcon was its best-selling toy, ahead of the Amusement Park Roller Coaster and the Porsche 911 GTS RS.
