SYDNEY: LG has launched 17 new 4K UHD TVs in Australia. These new 4K UHD TVs have wide range of size and display starts from 32-inch and ends at 105-inch.
LG is seeking to claim dominance in the Australian TV market with a massive range of new televisions, featuring OLED, 4K UHD and LED LCD TVs in all the sizes from 32-inches through to a 105-inch model on the way.
However, there was no OLED 4K UHD television launched, which is still due to arrive sometime later this year despite a demo OLED 4K UHD model being shown off late last year.
The company has also promoted its Netflix compatibility, having worked with Netflix since 2012 in the US to have its range Netflix certified.
LG is hoping that consumers will not only upgrade to larger size TVs, but also the latest generation 4K Ultra HD models – especially for those that have been waiting for 4K technology to cycle through a couple of generations first.
- LG’s next-gen 4K UHD range now comprises 66% of LG’s 2015 lineup, with one of its flagships, the UF950T series, offering ‘ColourPrime’ technology, promising 20% better and richer colours than ‘conventional’ TVs, although only as LED/LCD 4K UHD models, not OLED 4K models.
- Ultra Luminance technology – designed to enhance the lightest and darkest parts of displayed content – the example given is of city scenes at night.
- A 6-step upscaler which is across LG’s 2015 4K UHD range, designed to bring lower-res content as close to 4K resolution as possible. Naturally this will depend on the quality of the source content – if you’re trying to upscale a 360P YouTube video or a converted VHS recording, it’s not going to look as good as upscaled 720P or 1080P content, but it is LG’s best upscaling technology yet.
- WebOS 2.0 – the latest version, offering what is arguably the best Smart TV experience available, and with quad-core processors in most of the range, boot-up times are faster than before, multi-tasking apps is naturally smoother, letting you access the on-screen Smart TV menu without interrupting what you’re watching.
- Netflix compatibility finally comes to Australian LG TVs – with incredible quality of streamed content promised, on select LG TVs and AV units stretching back to 2012.
- LG is also promoting the fact it’s the only company to offer OLED, 4K and LED/LCD technology in the Australian market at the same time – including, of course, Curved TVs – but still no OLED 4K UHD TVs which are still to come to Australia, curved or otherwise.
- LG is touting OLED TV as being ‘affordable’ and ‘the future of TV’, and is ‘asking consumers to take the OLED Challenge in store’ to see for themselves.
Lambro Skropidis, LG Australia’s GM of Marketing said: “Whether people are watching broadcast TV, Blu-Ray movies, Foxtel, streamed content through FreeviewPlus or the latest Video On Demand services, consumers can trust LG to deliver a brilliant viewing experience.
“Our customers are at the centre of our focus at LG and we understand they have a wide variety of preferences when it comes to purchasing a new TV. That’s why we’re proud to be the only company in the TV market to offer these three types of technology for them to choose from – OLED, 4K Ultra HD and LED/LCD.
