ISLAMABAD: Breaking free from old traditions, the Ministry of Commerce has issued a notification stating that kinnow exports will commence from November 15, 2023, a significant advancement of 15 days compared to previous years.
The decision is believed to be a response to the early ripening of citrus fruits due to climate change, and marks a proactive approach by the government to adapt to evolving agricultural conditions.
Waheed Ahmed, a leading exporter highlighted that the alteration in the export schedule was a necessity due to climate change-induced early ripening. He pointed out that kinnow, a variety of Mandarin fruit, was maturing much earlier in the year, making its export unfeasible in the traditional timeline.
Despite this move, exporters are yet to determine the export targets for this season. Quality concerns have been cited as a reason for the declining trend in kinnow exports, raising challenges for the industry.
According to a recent study by the Trade Development Authority of Pakistan (TDAP), the country’s fruits and vegetables exports are concentrated in a few commodities, including Kinnow, mangoes, dates, onions, and potatoes. These products constitute over 80% of the export revenues. The study also highlights the potential of a diverse range of vegetables to be grown in Pakistan due to varying climates.
However, the export of fruits faced significant challenges during the third quarter of FY23. Transportation and logistics issues led to a 53% decline in fruit exports. Even during the summers, despite being the world’s fifth-largest mango producer, Pakistan struggled to capitalize on its potential due to these challenges.
It is important to note that kinnow production this season has also plummeted by 36-50% due to severe water scarcity in canals and unexpectedly high temperatures. To counter these setbacks, the industry looked toward expanding into new markets. The Iranian market appeared promising, with the potential to absorb substantial quantities. Additionally, the Russia, Ukraine and Belarus market, one of the largest citrus importing regions globally, showed significant growth potential.
In light of the recent challenges, the Ministry of Commerce’s decision to allow early kinnow exports signifies a strategic step forward. It reflects a commitment to adapting to changing agricultural landscapes and ensuring the sustainability of vital export sectors. As the nation navigates these challenges, diversification, adaptation, and resilience remain the key focus areas for Pakistan’s agricultural future.
