ANKARA: Mitsubishi Electric, opened its first room air conditioner production facility in Europe in Turkey’s province of Manisa. During speeches on the opening day, the company’s representatives said the brotherhood between Turkey and Japan contributed to Mitsubishi Electric’s decision to invest in Turkey and confirmed their trust in the Turkish economy and its political stability. They further emphasized that the factory will contribute to the country’s economy, production, employment and exports. According to the representatives, the new production facility, established with capital of about TL 382.5 million by the Mitsubishi Electric Corporation’s local affiliate, Mitsubishi Electric Turkey Klima Sistemleri Üretim A.Ş., has become an important production base for the Japanese giant with an annual production target of 500,000 sets (indoor and outdoor units) and employment of around 400 people by the end of March 2021. During his speech, Mitsubishi Electric Corporation President and CEO Sakuyama underscored his belief in the potential and strength of the Turkish market, saying, “Mitsubishi Electric Corporation has sales operations for air conditioning and refrigeration systems and factory automation systems in Turkey.” We have also been successful in a multitude of other businesses, such as elevators and escalators, transportation systems, power generators, transformer equipment and satellite systems,” he added. “Now this new room air conditioner factory in Turkey, which we consider a priority market, has also become an important production base for Mitsubishi Electric.” He also stressed that the new factory will contribute to the friendship between Turkey and Japan. Sugiyama, the executive vice president and group president of the Living Environment & Digital Media Equipment Group of Mitsubishi Electric Corporation, emphasized that Turkey and the surrounding European countries make up some of the most important markets for the company’s air conditioning and refrigeration business. Minister Özlü also said he wholeheartedly believed trade, cultural and political relations built on the foundation of friendship will keep growing in the future as well. “I wish for the Mitsubishi Electric factory, which is built in the Manisa Organized Industrial Zone and will increase the number of employees to 400 in the following years, to bring the best for all shareholders and prove fruitful.” Indicating that the importance of Turkey for international investors has been confirmed once more with this investment, ISPAT Chairman Ermut said: “We have been working closely with Mitsubishi Electric regarding this investment since 2013. We provided a lot of information to contribute to their feasibility studies. We accelerated the bureaucratic processes. We have conducted visits to many locations in Turkey for investment land. We have successfully negotiated with the Manisa Organized Industrial Zone management. We held important meetings in Japan.
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