DUBLIN: MMP (USA) announces an exclusive interview on Worldwide Business with kathy ireland ® featuring SwissINSO, a company that creates a break-through colored glass solar panels to make the solar energy option more aesthetically pleasing, and consequently now be able to fit much larger areas on whole roofs and facades at an affordable cost and high efficiency.
During the segment, Kathy Ireland interviewed CEO, Rafic Hanbali.
Rafic Hanbali commented on the challenges that come with traditional solar panelsby saying, “You have two challenges. On the producer side and so far the competition has been on lower prices, producing more quantities, and without producing something new. It became a sort of commodity with more or less excellent quality but with the same line. On the user side, you have really no choice except black or dark blue panels which one hides on a roof. These are the challenges today.”
He continued by talking about how the colored panels created by SwissINSO and produced in a joint venture with Dubai Investments in Dubai named Emirates Insolaire, create more architectural possibilities for social power. He said, “I like to put it this way: we are bringing an elegant dress to the building. So that the building itself produces energy and we are not bringing it from further away from where it is consumed.”
The Vice President of Programming, JL Haber was quoted stating, “Opening up new solar panel options that are attractive is a great turn in the market. Until now, there have only been some boring options but SwissINSO has changed all of that with their solar panel creations.
Tune in to see SwissINSO on Fox Business Network as sponsored programming on November 14, 2015 at 4:00pm ET.
