ISLAMABAD: Mobilink is targeting the agriculture sector of Pakistan with launch of the new value added service (VAS), “Ba Khabar Kisaan”.
The launch of “Ba Khabar Kisan” was held in Dera Sardar Sarfraz Khan, Attock where more than a 1,000 local farmers were present to witness Dr. Syed Ismail Shah Chairman- Pakistan Telecommunications Authority and Aamir Ibrahim, CEO -Mobilink and Warid Pakistan provide a breakdown of the service’s benefits to the farming community.
The App based service utilizing infrastructure voice response technology will provide farmers information and services related to agriculture such as optimized cultivation methods, modern farming technic, health education for farmers, health precautions for plants, 24/7 helpline with trainings weather information, crop insurance, market related information and a platform for sales.
With the launch of this service, Mobilink is looking to harness the strengthen of its extensive telecommunications network to connect farmers, agribusinesses and rural communities, in a bid to drive productivity and innovation.
PTA Chairman Dr Syed Ismail Shah said that the government is continuously making all necessary arrangements to ensure farmers are provided support against problems climate change and urbanization bring. Also, we still believe a lot more can be done if the telecom sector plays its due role.
He said that in relation to this, “We have held various seminars on successful telecom -agricultural models from around the world to stress on the fact that more mobile-based applications are needed for better usage of telecom in agriculture.” He said that PTA will continue encouraging the development of local based applications and is will to extend all sort of support to help farmers through the provision of reliable and timely information, automation of certain agriculture processes using specialized applications and connecting the buyers and sellers in the market place.
