NEW DELHI: Motorola plans to set up ‘Experience Zones’ in India. These centres are aimed to provide prospective customers a chance to experience the touch-and-feel of Motorola devices before they make their buying decisions. The first such experience zone is expected to open in Bangalore by March this year. There are plans to open 12-15 such centres across the country in the next 6-9 months.
The company at the same time reiterated that it has no plans to move to the offline retail model and will continue its exclusive tie-up with Flipkart. Motorola India’s general manager Amit Boni said that an exclusive partnership means a shared vision for both parties that helps streamline operations.
The company also has plans to improve its customer service network in the country. To start with, it plans to start mobile service centres in Delhi. Its Moto Care vans will travel through the city to provide door-to-door service to customers and reduce service time.
The company, which re-entered Indian market after a two-year hiatus, also claimed it has sold over 30 lakhs smartphones in last one year.
The low-cost Moto E and budget model Moto G (both generation-one and -two) accounted for over 50% of the sales. Though not major volume pullers, the Moto X models (available in two variants) are among the best sellers in their respective price ranges. Boni said that sales exceeded the company’s expectations.
Boni said that Tier-III cities accounted for 25% of the overall demand for Motorola smartphones, while Tier-II and -III cities together constituted over 50% of the sales.
