ISLAMABAD: With the aim to promote olive products, the Pakistan Agricultural Research Council (PARC) entered into partnership with two private companies through a memorandum of understanding (MoU) signed here.
The council has been working to strengthen and promote olive cultivation and use of olive products in the country through olive promotional project. The companies are M/s Eastern Marketing Services (Olive-Pakistan) Lahore and M/s Unique Value (Private) Limited Chakwal.
The MoU was inked for the assistance of farmers in disposal of their fruit and help in processing for collecting extra virgin oil. Both the companies will play their role for olive promotion as well as expansion of olive oil use and other value added products, ie, olive cake, pickle, jam, biscuits, etc.
As a result of these MOUs, olive products will be sold in the market with the logo of PARC as joint venture along with the companies. Products will also be available at PATCO retail outlets of PARC.
The PARC will facilitate both the companies in purchasing fruit, maintaining quality of products and quality testing facilities. Both the companies will also deposit five percent of their income in the account of olive promotion project.
