KARACHI: Maxus has been appointed as the Digital Media planning and buying agency for Nestlé Pakistan.
According to a press release, this appointment builds on Maxus’s relationship with Nestlé alongside GroupM’s relationship across many markets around the world.
“We have had a strong and productive relationship with our digital agencies but believe now is the moment for change,” says Samra Maqbool, Head of Communication and Marketing Services for Nestlé Pakistan.
She further pointed out that the media landscape is evolving rapidly, adding, ‘it challenges us to innovate and find new ways of connecting with consumers. We believe that Maxus are the agency most capable of navigating our business through this period of transformation.’
Sarwar Khan, Managing Director Maxus Pakistan, said, “We are delighted to have extended the group’s relationship with Nestlé. Maxus demonstrated digital leadership in communications planning and buying with the rigor that a prestigious business like Nestlé needs, underpinned by the scale that GroupM offers. We’re looking forward to working closely with the business to help Nestlé lean into change at a category and consumer level”.
