NEW YORK: A new ad from HTC targets Samsung’s Galaxy S6 and Apple iOS with a parody of ads for anti-depressants. The spot appeals to those “suffering” from SAD (Samsung Affective Disorder) or iOS (Irritable Operating System) with a new drug dubbed Cellami (pronounced CELL-ah-me), which has proven beneficial “for several people” suffering from bi-phonal displeasure disorder.
If you “take” HTC One M9 capsules, however, you certainly won’t need Cellami. (“Seriously, your phone is the best,” the ad’s narrator says in a voiceover.)
The ad goes on to mock the usual laundry list of possible complications these drug commercials often include (“thoughts of frustration, anger, or thoughts of ‘cellucide,'”) as well as other warnings (not for people ages 42-44, can only be taken as a suppository, cannot be taken in the dark, not for those who are pregnant or have ever known someone who was pregnant).
Though some may view the ad as insensitive, HTC isn’t the first one to parody these drug advertisements.
The HTC One M9 hit stores on April 10, sporting an all-metal unibody design, with a scratch-resistant, dual finish, and two colour options gunmetal gray and dual-tone silver.
Running on the latest Android 5.0.2 Lollipop, the One M9 comes with a Qualcomm Snapdragon 810 octa-core processor, as well as the new HTC Sense 7. Users will also find a 20-megapixel rear camera (protected by a sapphire lens cover) and a 13-megapixel front shooter, plus a host of editing effects.
The M9 retains the microSD slot, but increases capacity to 2TB. Plus, the addition of Dolby Audio to HTC BoomSound means a surround-sound experience.
