ISLAMABAD: The Oil and Gas Regulatory Authority (OGRA) has directed 41 oil marketing companies (OMCs) to display prescribed banners and standees at their retail outlets to ensure prominent visibility of the Prime Minister’s Fuel Relief Scheme for consumers.
In a letter to the chief executives and managing directors of 41 OMCs, OGRA said the government had provided two prototype designs for standees and one prototype design for a banner for display at retail outlets under the Prime Minister’s Fuel Relief Scheme (PM FRS).
“All Oil Marketing Companies (OMCs) are hereby directed to ensure” that the two prescribed standees are prepared strictly according to the prototype designs and displayed near the dispensing units, the regulator stated in the letter.
Under the directive, the OMCs are required to arrange two standees measuring 6 feet by 3 feet at their retail outlets. These standees are to be placed near fuel dispensing units so that consumers can easily see information relating to the relief scheme while purchasing petroleum products.
OGRA has also prescribed an 8-foot by 16-foot Panflex banner for display at petrol stations. The letter directs OMCs to prepare the banner according to the approved prototype and have it “displayed prominently at the retail outlet in a location visible to customers.”
The mandatory display is intended to provide a uniform and clearly identifiable presence for the government’s fuel relief scheme across petrol stations, particularly as consumers interact directly with dealers and dispensing staff to avail themselves of the facility.
The regulator has further instructed the OMCs to ensure that the approved designs reach their respective dealers and retail outlets for implementation.
“The OMCs shall immediately circulate the approved designs to all dealers/retail outlets and ensure compliance with the above,” OGRA stated, making the companies responsible for ensuring that the prescribed signage is installed at their retail outlets.
The letter also states that the two prototype standees and one banner design are enclosed for necessary action, indicating that OMCs have been provided with the exact formats to be followed rather than being left to develop their own designs.
The 41 OMCs addressed by OGRA include major players such as Pakistan State Oil, Attock Petroleum, Cnergyico, Wafi Energy, Hascol Petroleum, Parco Gunvor, Puma Energy, Be Energy, Allied Petroleum, Hi-Tech Lubricants and other petroleum marketing companies operating in Pakistan.
The directive has been issued by OGRA’s Executive Director (Enforcement), for and on behalf of the Authority, placing responsibility for compliance on the 41 OMCs and their respective dealer networks.
