WASHINGTON: PD Ports has embraced business intelligence in its operations to optimise processes and plan better for future resource allocation. Speaking at Navis World, Ian Richardson, application specialist at PD Ports, explained how the UK port operator had adopted business intelligence (BI) and associated tailored reports to reduce the number of RTGs needed for a ship call and to enhance labour allocations to meet the needs of busier gate periods.
“We use BI to identify opportunities and to measure results as we tackle the challenges going forward,” said Mr Richardson. He added that BI is for small and larger terminals alike and that Navis’ BI tools allow operators to create specific reports, one example being a tailored report for each beneficial cargo owner, which he said had been well received. However, Bryan Miller, director of professional services at Navis, cautioned that BI is “just a hammer; the hard work is how you integrate it, adopt it and make it work for you.”
