WARSAW: The PwC research for internet business report shows that the Polish ad market grew by 7.2% to PLN 2.6 billion in 2014, and the growth may accelerate to a double-digit pace in 2015, IAB Polska said in a report.
“After weaker first six months of 2014, H2 saw a clear rebound, following GDP trends, so we should not be surprised if 2015 sees realization of IAB Polska’s optimistic forecast for returning to double-digit growth characteristic for mature markets with high growth potential, IAB Polska president Wlodzimierz Schmidt said as cited in the report. Ad market growth rate in H2 measured some 9% year on year, the report showed.
