MEXICO: When it comes to being social on social media, the Ports of Long Beach and Los Angeles have it nailed.
That’s according to survey results and analysis reported Friday in a news release from Spire, a satellite-powered data company that monitors the world’s oceans and maritime-related activities.
Overall, the company ranked Long Beach as No. 1 — and the Port of Los Angeles in second place — in a top 10 list of the “most social ports in the world” when it comes to social media platforms.
The rankings were based on a blend of statistics, including the number of followers, likes, posts, engagement and presence on various social media sites.
The Port of Long Beach had the most YouTube subscribers (851) and produced TV-ready content in the form of a 30-minute video called “Pulse of The Port” that airs on a local channel five times a week and can be seen on the port’s website. The most highly viewed video was a feature on how ship-to-shore gantry cranes operate. The Port of Los Angeles ranked fifth for YouTube subscribers (316).
The Long Beach port also had the biggest base of Instagram followers (2,287). The Port of Los Angeles ranked second with 1,560 followers.
Both ports also had strong rankings for Facebook, the “go-to” social media platform for most of the world’s shipping hubs, with the Port of Los Angeles third in “likes” on Facebook (with 19,927) and the Port of Long Beach as fourth (with 15,318).
They were beat out by Laem Chabang port in Thailand (first with 150,290 “likes”) and Metro Vancouver port in Canada (with 25,758 “likes) in second place.
Ports with the most Twitter followers were: New York-New Jersey (31,456) in first place, followed by Long Beach (13,354 @portoflongbeach) and Los Angeles (11,074; @portofLA).
Long Beach and Los Angeles, respectively, also ranked in the top two positions for LinkedIn followers.
Shipping activity at Port Qasim on February 11
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