QNB’s brand value has risen nearly 20% year-on-year to $6.03bn in 2020, putting it in a strong position to continue to drive growth in Southeast Asia.
QNB’s brand strength index (BSI) also increased to 82 out of 100, up from 79 in 2019, aided by strong financial performance and growing international footprint.
“This year’s impressive improvement in brand value and financial performance placed us in a strong position to continue to drive growth in Southeast Asia in support of our vision of becoming a leading bank in the Middle East, Africa, and Southeast Asia (MEASEA) in 2020 and a global icon by 2030,” said Yousef Ali Darwish, general manager, QNB Group Communications.
In terms of global ranking, QNB’s brand maintained its leadership and placed 342nd, up 63 places from the 405th rank among the top 500 global brands, while it is placed 52nd in the top 500 banking brands worldwide, up from the 61st place in 2019.
QNB Group’s brand continued to be market dominant in the Middle East and Africa (MEA) and affirmed its AAA-brand strength rating with a positive outlook, making it also the highest rated brand in Qatar.
“The concentrated efforts and strategic initiatives we have undertaken in 2019 allowed us to improve our brand strength and maintain our leading position in the MEA region,” Darwish said.
As the biggest lender in the region, QNB is to be commended for the clear lead over its competitors, recording a brand value almost 50% higher than its nearest rival, said David Haigh, chief executive of Brand Finance.
Brand Finance, the world’s leading brand valuation and strategy consultancy, is the company behind the Brand Finance Banking 500, a league table of the world’s biggest banks published every year in collaboration with The Banker, a Financial Times publication.
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