NEW DELHI: Renault has introduced its new global digital strategy in India, to be replicated across its international operations, underlining the country’s importance in the French auto major’s overall growth plans. Renault has been looking to scale up its presence in India and it will launch two new products– MPV Lodgy and a small car in the entry level segment, which is the heart of the Indian automotive industry.
The new digital identity offers a seamless experience to customers accessing website through the mobile, tablet and desktop. The new platform is the first Renault-Nissan Alliance digital initiative, the company said in a statement.
“Renault’s new global strategy is launched first in India and will be replicated in Renault operations across the globe, clearly indicating the important role that the India operations plays in the overall growth plans of Renault,” it added.
Internet is becoming one of the most important channels of information for customers looking to buy a new car and its aim was to offer customers a “best in class digital experience”, it said.
Renault’s new digital identity will have features, including a service-oriented platform on top of which websites are built enabling seamless journey where the same data and services are available across different channels.
It also will have a single sign feature where the same authentication and profile is usable across websites, mobile apps, third-party websites.
