ORANGE :President of Revival Animal Health, recently announced the promotion of James B. (Jim) Rossiter III to vice president/general manager.With support from the executive team, Rossiter will be in charge of managing the company.
Rossiter has 33 years of experience in business management having spent 20 years in an executive marketing role at Wells Enterprises Inc. in Le Mars, Iowa, and the 12 years prior to that as principal and co-founder of Rochester, Rossiter & Wall, a marketing/advertising agency based in Sioux City.He has spent the past year as director of sales and marketing at Revival.
Roy Nielsen III has led Revival for the past 20 years since purchasing the company from his father, Roy Nielsen, Jr. The younger Nielsen will remain active in the company and focus his energy on growing private brand products for Doc Roy’s, Breeders’ Edge and Vet Basics brands.
