TOKYO: Samsung has to stop the bleeding in the latter segment. To deal not only with Apple’s new iPhones on the high-end side, but excellent Chinese Android models like the Xiaomi Mi4 further down the food chain. It just launched the Galaxy A7, its best mid-range model and slimmest smartphone to date. As consumers saw earlier, the 6.3mm thick body houses a Snapdragon 64-bit octa-core CPU with 2GB of RAM, 16GB of storage, a 5-megapixel front and 13-megapizel rear camera. The 5.5-inch AMOLED screen is likely 720p (Samsung didn’t specify) and it’ll only run Android 4.4 to start with.
Samsung is also emphasizing its own software features like call voice activated selfies, phone call noise reduction and extra security. There’s no word yet on availability or price, but the Korean giant is targeting Europe and Asia with the Galaxy A7, judging by the dual-SIM option. In the latter market, however, it’ll be in tough against models like the $320 Mi4, which has much better specs across the board for likely much less money.