RIYADH: Saudi Arabia’s General Entertainment Authority (GEA) is to host a summit at a Beverly Hills hotel in Los Angeles to attract events to the Kingdom.
The summit will explore the role of entertainment in enhancing the quality of life and providing investment and employment opportunities in Saudi Arabia.
he summit is designed to educate and advance creative industry opportunities. We’re committed to expanding the Kingdom of Saudi Arabia’s entertainment landscape, supported with private/public partnerships while attracting local and international investors to help foster exciting new partnerships to benefit our growing millennial population.”
The GEA was established by a royal decree in May 2016 to define a new entertainment sector in Saudi Arabia and oversee its growth, while also safeguarding customs and traditions.
Saudis currently spend $22 billion a year on tourism and entertainment — all of it outside the country.
Since the GEA was created, it has been announced that cinemas are to open after a ban lasting more than three decades and deals are being discussed to open amusement parks and stage hit shows such as Cirque du Soleil and The Lion King.
