BEIJING: Sony has announced that it will officially launch PlayStation systems in China starting on March 20.
The PlayStation 4 and PlayStation Vita systems were originally slated to arrive on January 11, but Sony delayed the rollout due to “various factors,” including negotiations with Chinese authorities.
China only recently lifted its decade long ban on consoles. The country blocked the sale of consoles in 2000, citing potential harm to the physical and mental development of children. Microsoft released the Xbox One in China last year, while Nintendo has not announced any plans to bring its systems to the country.
With more gamers in China than the total United States population, China is a potentially lucrative market for Sony. However, the country’s censorship rules could impact PlayStation’s business in the market, along with Microsoft’s.
In China, the PS4 will sell for 2,899 RMB ($468), while the PS Vita will go for 1,299 RMB ($210). In addition to support from Sony’s internal studios, a total of 70 third-party developers and publishers are lined up to create a “steady stream” of games for the Chinese market, Sony said.
On top of the standard PS4 package, Sony will offer special bundles that pack in games such as Dynasty Warriors 8, Rayman Legends, Knack, and Trials Fusion. PS Vita bundles will be available, too, featuring games such as Final Fantasy X / X-2 HD Remaster and One Tap Hero.
