CAPE TOWN: South African companies generated export sales totaling R10 million through their participation at last year’s Zimbabwe International Trade Fair.
South Africa’s Department of Trade and Industry has again dispatched firms for this year’s edition which kicked off today (Tuesday) in Bulawayo.
The companies that are part of the delegation will be assisted by the dti through its Export Marketing and Investment Assistance Scheme (EMIA), which aims to develop export markets for South African products and services and to recruit new foreign direct investment into the country.
South Africa’s participation at the ZITF follows on the heels of a successful participation in 2016 where a reported total of 431 trade leads were secured by exhibitors, with a total of 21 Zimbabwean agents appointed, and export sales totaling R10 million recorded through participation.
The Minister of Trade and Industry, Dr Rob Davies is quoted saying that the ZITF is one of the largest intra-regional trade fair shows in sub-Saharan Africa and that it provides the largest and most convenient trade hub in the region.
