ISLAMABAD: The Pakistan Furniture Council (PFC) has set up a Special Facilitation Center to provide all the necessary information to potential local and foreign investors to boost local furniture industry globally.
This centre will play the role of a bridge between local and foreign investors to ensure that businesses are as sustainable as possible by using a systematic approach to help the organization optimize its underlying processes to achieve more efficient results,” Said PFC Chief Executive Officer Mian Kashif Ashfaq.
Nearly over 4000 firms and companies are associated directly and indirectly with furniture sector and some of them are also doing business with their foreign counterparts. Mian Kashif Ashfaq made this announcement while chairing the meeting the board of directors of PFC here.
He said that General Manager PFC Hamid Mahmood would head the centre while Adnan Afzal, Business Manager PFC had been appointed as focal person for close coordination with all aspirant local and foreign investors.
He said that “he will bear all expensive of boarding, lodging and travelling etc from his own pocket for all those foreign investors who will visit Pakistan for participation and displaying stalls at forthcoming 3-day 7th Interiors Pakistan mega exhibition being held from March, 3 at Tulip Club, Islamabad”.
He said PFC was focusing on marketing activities in key markets (USA, Japan, European Union and Gulf) and foreign buyers were also being invited to visit Pakistan and see made in Pakistan furniture items.
He said PFC comprising of leading furniture manufacturers, interior designers was taking all available resources to share its insights on the dramatic changes currently impacting brick-and-mortar retail and uncover ways that the traditional furniture stores have and will continue to evolve as e-commerce and mobile technology play a bigger role in consumers’ path to purchase.
He said Pakistan’s wood industry was well developed and captures 95 percent of the country’s total market for furniture.The country had more than 700 units of wooden furniture with Chiniot, Gujrat, Peshawar, Lahore and Karachi being important centres.
He said that for the convenience of the investors, a high profile resource book 2016 has also been published depicting a comprehensive overview of developments in designs over the past few years.
He said the book also identifies the diverse influence that has generated new directions in design and illustrated many of the most characteristic and most innovated objects in this rich and variegated mix.
All relevant information has also been upload on its website “www.pfc.org.pk”.
