BERN: Swiss watches company Breitling stated that it has changed its policy regarding online sales with the launch of a new Breitling web boutique in the US offering a 48-hour delivery.
Breitling has previously avoided any online retailing and so the announcement that the new boutique at will provide secure online shopping with warranty, pre-sized watch strap and 48 hour delivery is a major u-turn for the brand. At present WatchPro.com has only been able to confirm that the online service applies to US territories with no word as to whether the service will be available in other regions.
The announcement states that the transaction can be completed online and the watch shipped direct to the customer within 48 hours or via a local retailer for a Click and Collect service. When WatchPro.com used the service today it seemed to be limited to Click and Collect in the UK, offering a quote and passing the enquiry onto a local London-based retailer.
