BERN: Switzerland’s Nescafé, with a value of CHF10.65 billion, held on to first place, while Nestlé took third and Nespresso moved up to 12th.
Switzerland’s second-largest pharmaceutical company, Roche, ranked second in the list of the top 50 Swiss brands, which was compiled by the consulting company Interbrand together with the Swiss business magazine BILANZ.
According to Gabriel, by far the greatest success was celebrated by chemical company Sika. With a brand value of CHF384 million, the company has returned to the list of the top 50 Swiss brands, in 39th place. The takeover battle with French rival St Gobain has provided ongoing media coverage and thus great brand awareness, he said. In spite of this distraction, in the past 12 months the company has taken over a number of other companies and presented record figures.
