DAVOS: Watches of Switzerland hope the Valentine’s Day will persuade customers to buy his and hers models of their favorite watch brands.
A consumer-facing marketing drive paired up watches from TAG Heuer, Longines, Omega and Breitling.
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The watches are not necessarily from the same families within the brands’ line-ups, but have similar design traits that will appeal to a simpatico couple.
Omega Switzerland is recommending gents Aquaterra priced at £3,800 will perfectly complement Ladies Deville Prestige, costing £1,900.
A Longines man might opt for a Gents Master Collection costing £1,240 to go with his partner’s Ladies Master Collection, which can be bought for £1,690.
