NEW YORK: Consumers’ preference for smartphonesis not the every time only for tablet performance. Most people don’t purchase upgraded tablets in the same way that they chase new smartphones. In addition, studies show that people who buy new tablets frequently give their old devices to family and friends, which puts a greater hollow in sales.
IDC predicts future growth in the tablet market despite news of its recent decline. Shipments for the full year 2014 showed an increase of 4.4% with a total of 229.6 million devices sold. New technologies, and the launch of Windows 10, will propel its momentum.
“Microsoft’s new OS, a general shift towards larger screen form factor and productivity-focused solutions, and technology innovations such as gesture interface that could be introduced in tablets will help the market maintain positive growth in 2015,” said Jean Philippe Bouchard, research director for tablets at IDC.
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Kelly is an associate editor for InformationWeek. She most recently reported on financial tech for Insurance & Technology, before which she was a staff writer for InformationWeek and InformationWeek Education. When she’s not catching up on the latest in tech, Kelly enjoys … View Full Bio
