TAIPEI: Taiwanese artificial intelligence (AI) startup Appier announced Thursday it had received NT$620 million (US$19.5 million) in foreign funding from its recent Series B round of fundraising.
Appier uses AI technology to analyze how people interact with multiple screens and to provide businesses with insights on multi-screen behavior, to help them make informed decisions.
The fresh funds bring the startup to NT$1.58 billion (US$49.5 million) in total funding from seed, Series A and B rounds.
Investors in the latest round included Temasek-subsidiary investment firm Pavilion Capital International, as well as WI Harper Group, FirstFloor Capital and Qualgro.
The money will be used to finance the development of Appier’s AI-powered technology, recruitment efforts and market expansion in the Asia Pacific Region.
“Businesses today have to make decisions and operate in an increasingly complex, fast-paced and interconnected online and offline environment. Artificial intelligence is the best approach to resolving complex questions affecting businesses at scale,” said Appier co-founder and CEO Yu Chih-han (游直翰). “This funding will enable us to continue to invest in AI-driven commercial services that help solve some of the complicated problems facing various industries.”
The firm also announced the pilot launch of a new service — the Aixon Platform, an AI-driven marketing data analysis tool set to launch in Taiwan, Japan and Singapore.
Appier stated businesses trying to reach customers online face mounting complexity as the number and types of screens multiply, and its team sees artificial intelligence as the best approach to make it easy for clients to reach across screens.
