BANGKOK: Thailand Post has embarked on digital transformation in a quest to modernise its postal and delivery services in a more competitive market. “A transformation is needed in order to fight back against the influx of no-frills messenger service apps and international courier and parcel delivery service providers, as well as to create sustainable revenue growth,” said president Samorn Terdthampiboon.
Its transformation is expected to be completed by 2018 after it commenced late last year, she said. The state enterprise plans to spend at least 3 billion baht a year during 2016-18 on upgrading its core automation systems and distribution centres, including fleet vehicles. “We must move towards digital in a bid to enhance our services and maintain our leadership in a market facing fierce competition from new foreign players,” said Mrs Samorn.
Thailand Post this year will implement a digital transformation programme in five core areas: products and services, operations, infrastructure, communications, and mindset of staff. To boost service innovation and meet consumers’ digital lifestyle, Mrs Samorn said Thailand Post will expand its PromptPost service, a pre-registration mobile app for high volume deliveries, across the country this year after launching the service in Bangkok and adjacent provinces last year. PromptPost helps users reduce parcel processing time if they use its semi-automated processing counters. She said Thailand Post this year plans to introduce a new delivery process through a postal ID system on a trial basis in Bangkok, Nakhon Ratchasima and Chon Buri.
