BANGKOK: KasikornBank has appointed GREYnJ United as its new creative agency of record following a competitive pitch involving several other agencies. GREYnJ United will take charge of the overall communications strategy and planning across all segments.
KASIKORNBANK is one of the largest commercial banks in Thailand in terms of total assets, loans, and deposits. For over 80 years, KASIKORNBANK has operated with a mission to be a credible financial institution, by providing excellent service and catering to the specific banking needs of each and every customer through innovation. KASIKORNBANK drives its business forward based firmly on the “Towards Service Excellence” philosophy.
Jureeporn Thaidumrong, Chief Creative Officer of GREYnJ United, said, “KASIKORNBANK has built up a strong reputation over the years as the bank that pioneered many financial services. They were the first bank in the country to offer credit card services back in 1972, and also the leader in digital banking in Thailand. We’re thrilled to have the privilege of partnering with such an innovative institution.” In addition, KASIKORNBANK has stated that it was GREYnJ United’s integrated strategic and creative approach, which set them apart from the competition. The bank is optimistic that GREYnJ United will be the ideal partner to help communicate their brand positioning to their current and potential customers.
