BRASÍLIA: Database monetization, improved convenience for customers and expanded opportunities to offer innovative apps from third parties developers. These are the main benefits of a new agreement between TIM and Gemalto (Euronext NL0000400653 GTO), to develop a new mobile marketing tool focused on app installation.
The mobile app push solution, part of Gemalto’s LinqUs Mobile Engagement and Monetization product suite is an innovative channel that suggests operator and partner apps and other content downloads via interactive smart messages, greatly simplifying device lifecycle management regardless of where or when a handset is purchased.
In addition to receiving offers and app suggestions selected to match specific interests and profiles, TIM customers will be able to securely download recommended apps without using their purchased data package. The client simply selects the corresponding button in a smart message and the download and installation will automatically begin. With fewer clicks and easy usability, customers further save on their internet data plan avoiding time and data intensive app store searches.
The tool provides a great opportunity to explore new revenue sources for TIM, leveraging the marketplace trend of major investments in digital media from application developers, e-Commerce and other segments that plan to offer applications to customers. Unlimited monthly data-usage as well as simplified installation with just a few clicks is appealing to advertisers and customers alike, who now have an effective solution for promotion and downloading. TIM is developing app partnerships directly with a wide variety of brands and service providers.
“Mobile marketing has a huge potential in Brazil, a market with a rich ecosystem of application developers and advertisers investing in digital media and under-exploited by carriers. The Gemalto solution allows us to offer an innovative channel that intelligently uses telecommunication assets to create an easy and efficient experience for the promotion and installation of apps. In addition to creating a new business opportunity, it also allows us to improve convenience for consumers, who will now be able to understand and download applications in a simple, fast and innovative way,” says Flavio Lang, Director, VAS and Handsets, TIM Brasil.
