ANKARA: London-based Brand Finance, an independently branded business valuation and strategic consultancy company, released its report on the world’s 500 banks with the highest brand value. According to the list in the report, the brand value of the top 500 global banks increased to $1.74 trillion while the brand value of 10 Turkish banks exceeded $10 billion. According to the survey, Akbank has kept its title as the most valuable banking brand in Turkey at approximately $1.6 billion, followed by Garanti Bankası with a brand value of $1.5 billion and Ziraat Bank with $1.3 billion, which has shown a 39 percent increase compared to the previous year.
Türkiye İş Bankası ranks fourth among Turkish brands with a brand value of $1.3 billion, followed by Yapi Kredi with $951 million, Halkbank with $806 million, VakıfBank with $594 million, DenizBank with $343 million and TEB with $210 million in brand value. Therefore, the total brand value of the Turkish brands included in top 500 bank brands reached approximately $10.6 billion. As the report very well frames, 2017’s Brand Finance Banking 500 sees a major development this year. For the first time, the company reports, a non-western brand tops the table. Chinese banks’ brand value growth has been rapidly outperforming that of European and North American competitors since the study’s inception. 2017 witnesses this major trend, as ICBC becomes the world’s most valuable banking brand and total Chinese brand value outvalues that of the U.S.
