LONDON: U.K. lawmakers have proposed a controversial ‘latte levy’ on all disposable cups. The 43-cent (25-pence) tax is currently up for debate in British Parliament. Roughly 2.5 billion cups are thrown in the trash annually in the U.K., “that’s enough to circle the planet five and a half times,” the Environmental Audit Committee’s chair. Researchers have determined that the ‘latte levy’ would put a significant dent in that number, cutting it by a reported 300 million. Human nature says if it’s going to cost you more, then you would take the cheaper option and that would be for you to bring your own mug,” Simon Ellin of reportedly said, adding that the purpose of the levy is to change “the way that the general public (perceives) waste and recycling.” Britons support the levy. 27 per cent said they “strongly” backed the proposal, with an additional 27 per cent saying they’re “somewhat” behind it. 24 per cent of those surveyed were neutral, while 20 per cent reported they would oppose the tax. One obvious way around the tax is to bring your own reusable cup. One of the things we’re looking at is cups,” Francesca DeBiase, chief sustainability officer for the fast food chain. “There’s been a lot of work in the industry related to cups and finding a cup for cold drinks that lasts as long as our customers may want to keep their cup in their car throughout the day.
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