LONDON: eMarketer estimates that the average person in the UK spends about 13 minutes more on a mobile or tablet for non-voice purposes than on PCs.
This year, UK citizens spent 2 hours and 26 non-voice minutes on mobile devices on average a day, while devoting 2 hours and 13 minutes to a computer or laptop.
However, PC usage hasn’t fallen in fact; mobile device usage has rocketed by 27 minutes compared to 2014, while PC usage has a smaller increase of 3 minutes.
The findings represent an overall growth in digital consumption, which now stands at 4 hours and 39 minutes combined.
Television, radio and print media have suffered as a result, dropping to 3 hours and 12 minutes, 1 hour and 23 minutes, and 19 minutes respectively.
Traditional media consumption only fell slightly compared to the year before by 2 minutes, 1 minute and 1 minute respectively while our overall media consumption increased to 9 hours and 34 minutes a day.
“One trend underlies much of eMarketer’s time spent estimates: UK adults aren’t moving their media consumption habits to digital platforms at the expense of traditional ones; rather, they are adding it to their overall media day,” said eMarketer analyst Bill Fisher.
“This also holds true for platforms like social media, with time spent via mobile adding to time spent via laptops and desktops.”
