SIERRA VISTA: The City of Sierra Vista (SV) is appealing to partnerships with businesses and organizations in the community to help ensure the success of its new branding initiative. Unveiled during annual Spotlight Breakfast, city leaders and staff emphasized mutually beneficial relationships that would increase exposure and momentum of its new Extraordinary Skies, Uncommon Ground branding effort.
The work of extraordinary partners provides unlimited opportunities to collectively build upon Sierra Vista’s new identity, using the brand in a variety of different ways, Assistant City Manager Mary Jacobs said to several hundred people filling out the banquet hall at the Windermere Hotel.
The phrase, called a strapline, was developed with the assistance of an $84,000 contract with consulting firm North Star Destinations and, along with a color scheme, font and style templates, represents the culmination of months of work after the city embarked on renewed marketing and economic development projects.
