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Violation of Section 10 of Competition Act, 2010: Paint company fined Rs1m for deceptive advertising

byCustoms Today Report
19/03/2015
in Business
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ISLAMABAD: The Competition Commission of Pakistan (CCP) imposing Rs1 million penalty on a paint company, Jotun Pakistan (Pvt) Limited, for violation of Section 10 of the Competition Act, 2010, while advertising its products.

The order was passed by a bench comprising CCP members Mueen Batlay, Dr Shahzad Ansar and Ikram ul Haque Qureshi.

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The CCP initiated an inquiry after receiving complaints from Akzo Nobel Pakistan and Diamond Paint Industries alleging that Jotun was running a deceptive marketing campaign for its paint products in which it claimed to be ‘No. 1 Paint’ without having reasonable basis. The CCP’s inquiry report found that the claim “No. 1 Paint” publicised by Jotun in its marketing campaign was prima facie in violation of Section 10 of the Competition Act, 2010.

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