WASHINGTON: At the DICE Summit this week Oculus head of content Jason Rubin talked about how the “reality part of the curve” in the VR market would last a couple of years. After a slow start for VR in 2016, the researchers at SuperData believe that the market is ripe for expansion. VR software and services revenue is expected to grow from $300 million last year to $1.3 billion in 2017.
From a global perspective, Asia and North America are expected to be neck-and-neck, with Asia leading at $430 million in revenues compared to $403 million for North America. Europe is forecast to be slightly behind at $335 million. That being said, North America will be the fastest-growing market in 2017, SuperData noted. Compared to Asia, North America generally sees consumers with larger homes and therefore more space for room-scale VR. SuperData found that 45% of PC headset owners have at least 10 feet by 10 feet of VR play space.
