LONDON: Microsoft has decided to cut down the price of Xbox One in the UK from its original price of £329.99. UK’s retail price for the Xbox One has just gotten a price drop from Microsoft, going from £329.99 to £299.99, a discount of £30.
The new price is an only available in the UK, and there have been speculations the current sale price may be temporary at best.
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However, with the manner in which Microsoft handled their Xbox One price drop in the US last January, lowering the price to $350, the UK price plunge for the console may eventually end up becoming a permanent one.
In its bid to undercut its competitor, Sony’s PlayStation 4, Microsoft has had a history of not holding to a single price for its products for an extended period of time. As with the case of the US Xbox One price drop, the company is known to cut its prices aggressively whenever it needs a boost for its console sales.
When the Xbox One first launched in November 2013, it retailed for $430 in the UK and $500 in the US, and Microsoft has instituted a number of cost cutting measures, such as doing away with Kinect as the console’s bundled accessory, and allowing the price reduction as a result.
By announcing a lower retail price, Microsoft is paving the way for its retail partners to make the new price their official number, as well. According to a report by Digital Trends, Microsoft may have lowered the Xbox One price at the request of some retailers.
