SAN FRANCISCO: Google’s YouTube is unveiling a new way for businesses to get people shopping through the video service.
Marketers will be able to buy advertisements to run during product-focused videos, such as a review of a professional camera or someone talking about new running shoes, YouTube said on Tuesday in a blog post.
The feature will let users click on a small icon that will expand to show the item’s details, such as pictures and prices. Viewers can then click again if they want to purchase the item on the retailer’s site.
Google is investing in new ways to drive shopping-related activities on YouTube as users increasingly turn to its instructional and informational videos when they’re researching something they want to buy. Earlier this year the company unveiled a feature for its TrueView ads that lets businesses place more information on products within the video promotions.
