SINGAPORE: Singapore social e-commerce firm YuuZoo Corporation has entered a joint venture with e-gaming provider XG AMA in China to provide localised and mobile-optimised content for the millions of online gamers in that country.
The new company called YuuGames will get access to nearly 5 million active paying users from XG AMA which provides gaming activities through internet cafes and bars in China, a company release said on Thursday.
YuuGames – which will sit in YuuZoo’s virtual shopping mall that combines social networking, e-commerce, gaming and payments – plans to target 146,000 cafes and bars in China which serve nearly 120 million gamers. XG AMA already has existing agreements with over 3,000 such net bars.
Under an online to offline business model, YuuGames will leverage these bars wherein visitors will become members of YuuZoo. A mobile app will allow interaction between the bars and its users, like finding a gaming location, reserving seats and arranging matches between e-sport teams. The app will also enable shopping, mobile games broadcast, game events and video screening, lottery games and voting on mobile for games and events, the release said.
