DUBLIN: Zamano, the Dublin-based provider of mobile messaging, advertising and payments services, has reported a full-year pre-tax profit of €2.177m – up 13.5% year-on-year.
Its revenues for the year to the end of December rose by 24% to €19.86m after what it called “a highly satisfactory performance”.
The sales growth was down to the company’s efforts to develop its business to business activity in the UK along with strong growth in its Australian business.
Activity in its UK and Irish operations continued to dominate Zamano’s sales with business in the UK increasing significantly during the second half of the year.
But the company decided to discontinue customer acquisitions in Easter Europe as the economic returns that were generated in the likes of the Czech Republic and Slovakia were not “attractive”.
It said this fall-off was compensated for by a successful strategic marketing campaign in Australia which drove sales well ahead of 2013.
Zamano noted that the market for mobile products continues to expand, with smartphones driving the growth.
Global smartphone penetration is forecast to reach 5.4 billion units this year to give a penetration level of about 60%. Global revenue from mobile content is set to reach £13 billion in 2017.
The growth in mobile users and the changing face of mobile payments driven by the depth of smartphone penetration is underpinning the mobile entertainment and mobile commerce markets in which Zamano operates,” commented its CEO Ross Conlon.
