MUMBAI: In order to tap one of the world’s fastest growing mobile phone markets, Twitter has planned to purchase Indian mobile marketing firm ZipDial for $30-$40 million.
The US social media giant, which did not disclose details of the deal, will take over the staff and offices of the firm, which is based in the southern Indian tech city of Bangalore.
“Our primary mission, bolstered by this acquisition, is to help every Indian with a mobile device get a great, relevant Twitter experience,” wrote Twitter’s India marketing director Rishi Jaitly in an official blog.
ZipDial’s chief executive Valerie Wagoner applauded the deal as a “huge achievement”, adding that the company had come a long way since starting in 2010.
