LONDON: The UK app market is likely to touch £31 billion by 2025 as the number of app downloads across the country increased by 5 percent in 2014 while app revenue in the same period rose 30 percent. This is an indication that people in the UK are beginning to invest more in mobile software, according to research carried out by App Annie.
“Media apps do particularly well in the UK as well as apps that help stream video, TV, and music,” said Olivier Bernard, European VP of App Annie.
But there are starting to be more retailers using apps well, such as Just Eat, Tesco, and Adidas.”The most popular apps were games, with Candy Crush being the most downloaded game. Other apps that were popular were BBC iPlayer, Sky Go, Spotify, the Guardian, the Times, and the Telegraph.
The UK is the biggest app-development market in Europe in terms of revenue,ahead of Germany and France, according to recent statistics. In fact, the UK is the fifth biggest market worldwide after the US, Japan, China, and South Korea.
The app industry employs 110,000 people in the UK and there are 61,100 developers who work solely on Apple apps. A lot of these developers are freelance workers, while a fifth are younger than 25, and 1,000 are in school, according to Vision Mobile – a leading market analysis and strategy firm for all things connected.
