Let’s be honest, when most of us think of Switzerland, we think of three things: chocolate, luxury watches, and secret Swiss bank accounts. However, in the past year or two Switzerland has been hitting the headlines for something entirely different: the blockchain and cryptocurrency hub of Crypto Valley.
Zug, a tiny, charming city located on a 20-minute train ride from Zurich has become famous in the cryptosphere for becoming the hottest destination in the world for blockchain businesses. Zug – or Crypto Valley, as it’s known worldwide – offers a powerful platform for global growth due to its business infrastructure, privacy-friendly legislation, world-class talent (ranked number 1 in the world for ease of attracting and retaining world-class talent), and the openness and accessibility of its local crypto-friendly government.
So, how did a city with a population short of 30.000 became the second largest ICO market in 2017, supporting both a Maserati and a Ferrari dealership? Let’s find out.
