KUALA LUMPUR: Malaysian AirAsia recently launched a new brand campaign, ‘Live Life Unexpected’.
According to details, the campaign, developed in collaboration with Entropia, seeks to inspire people to go for the unexpected and do something new.
Supporting the year-long Visit Asean@50 initiative as the Asean Airline partner, the campaign encourages travelers to live the unique Asean experience through its network of 80 destinations.
The campaign that was launched across print media, YouTube, social media and other online platforms, entices people with original experiences – to seek delightful surprises of travel, appealing to the wanderlust, and the boundless spirit in them.
The campaign will be rolled out across all 10 countries in Asean.
AirAsia Bhd head of commercial Spencer Lee says: “AirAsia as a brand has always stood for discovering the unexpected, the exciting. “We are also the only airline to fly directly to all 10 Asean countries.
Commenting on the campaign, Entropia partner Ramakrishnan CN notes: “AirAsia is an icon of our times.
It has brought a certain freedom to a whole generation of people.
Freedom to fly, freedom to be fearless, freedom to be themselves.
“The campaign is reflective of this spirit.
“We are really excited.”
As a part of this campaign, AirAsia will be implementing monthly promotions with low fares across all markets with the 50% flash sale to kick-start the Visit Asean@50 campaign. AirAsia has remained steadfast against some tough competition from rival airlines, several of them new across Asean.
And it continues to open new routes to unexplored places across the region and Asia.
