ANKARA: Akbank, owned by Turkish Sabancı Holding, has been named the most valuable brand of Turkey in 2015 with more than $2.5 billion in brand value, according to a research by international brand valuation company Brand Finance.
Akbank was followed by Türk Telekom with an estimated brand value of $2.48 billion and İş Bank with $2.44 billion, according to the “Turkey’s Most Valuable Brands-Turkey 100” research of Brand Finance.
Turkish Airlines ranked fourth in the list with around $2.2 billion in brand value, followed by Garanti Bank with $1.9 billion and home appliances producer Arçelik with over $1.8 billion in brand value. Turkey’s biggest mobile operator, Turkcell, ranked seventh on the list with around $1.7 billion in brand value, followed by Yapı Kredi Bank with around $1.4 billion in brand value, BİM supermarket chain with $1.39 billion, Anadolu Efes with $1.08 billion, Ziraat Bank with $1.07 billion, Halkbank with $973 million and OMV petrol Ofisi with $748 million, according to the research.
All of four biggest football clubs also took place in the list: Galatasaray ranked 30, Fenerbahçe 46, Beşiktaş 59 and Trabzonspor 86.
Hürriyet newspaper brand ranked 56th in the Brand Finance’s list, which is mainly based on the companies’ announced data on the Public Disclosure Platform (KAP). Brand Finance assesses the companies’ revenue generating capacities using these data as well the company’s data offered.
The total value of the top 100 brands was around $25-30 billion, according to research.
Brand Finance Turkey Director Muhterem İlgüner said around 69 percent of the top 100 companies’ value is in the services sector. In contrast, the world average of 71 percent mostly lies in the production sector and comes from “new products.”
This shows that Turkey’s real sector is still unable to develop valuable brands,” he said.
