OSLO: Britain’s biggest pizza delivery firm, Domino’s Pizza Group PLC said that it bought Norwegian pizza chain Dolly Dimple’s from Norges Gruppen for an enterprise value of 4 million pounds ($4.86 million) through its associate Pizza Pizza Norway.
Domino’s plans to integrate the Dolly Dimple’s business into their operations in Norway, which currently has 12 operating stores. The combined operation will have around 50 stores by the end of the year, Domino’s said. Domino’s has been focusing on sales through online channels to compete better with food delivery company Just Eat, which said on Tuesday that it expected another year of material growth.
The company has managed to stay ahead of competition by effectively using technologies such as digital wallets and apps for smartphones and smartwatches that help customers place and pay for orders quickly.
Dominos said online system sales represented 72 percent of all delivered sales, up from 67 percent in 2015. Mobile sales accounted for 73 percent of online system sales.
The company said it expects to open around 80 new stores in the UK and invest in additional supply chain centres in 2017. Last week, Domino’s Pizza Inc, the parent group of Domino’s in the U.S., reported a better-than-expected rise in revenue for the fourth quarter.
