PARIS: The company, based at Portaferry, Co Down, is supplying two of its artisan granola products, Whole Almond and Cranberry and Cashew, to 100 Auchan supermarkets in Paris and other centres across the country. Just Live a Little was established by husband and wife team David and Jill Crawford in 2011 and has since become one of Northern Ireland’s most innovative food businesses and a very successful exporter. “This is a tremendous breakthrough for us with one of the world’s biggest retailers,” said commercial director Jill. “The listing is the outcome of our strategic focus on building business abroad and especially in France and other major European markets over the past five years. “France is a pivotal European market in which consumers appreciate premium quality products, especially from artisan enterprises, that offer outstanding taste.
Just Live a Little has developed a successful portfolio of breakfast granolas and snack bars for UK retailers as well as international supermarkets. The granolas, all handcrafted, are currently exported to other European markets including Germany and Ireland, as well as Scandinavia, Hong Kong, Malaysia and the United Arab Emirates.
