PARIS: The brand’s sales have been declining as customers seek out fast-casual options like Chipotle. Slower customer service, tensions with franchisees, and an overloaded menu have also hurt the brand.
But McDonald’s discovered a secret in France that could help it gain traction in America: self-serve kiosks.
The kiosks are now in all of its French restaurants. Customers input and pay for their order at the ATM-like station, and then pick up the food at the counter. People like using them because they can skip lines and take their time.
McDonald’s CEO Steve Easterbrook told investors this week that the kiosks have three major benefits.
