DOHA: Nissan maintained its status as the fastest-growing automotive brand in the GCC for the third consecutive year, selling a record breaking 219,129 units in the 2014 financial year — up 3.3 percent in 2013. In addition, Nissan achieved the best ever customer satisfaction results through top-level quality customer service.
In the GCC, Nissan recorded an 18.1 percent sales increase with 185,135 units sold in 2014 versus 156,778 in 2013 — increasing its market share by 0.8 percentage points to reach 10.3 percent.
In the UAE, Nissan maintained its strong number two position in the sales charts, selling 63,036 units — up 10 percent versus 2013 and achieving a 15.3 percent market share. Nissan’s brand purchase consideration in the UAE has also increased by 46 percent in the past two years, closing the gap with the market leader.
In Saudi Arabia, after the first full year of operation under its revival plan, Nissan, with its dealer Alissa Auto, reached the third position in sales with 61,806 units, reaching 7.2 percent market share and representing 141.7 percent growth year-on-year compared to 2013. Furthermore, Nissan’s brand purchase consideration has strengthened by 27 percent reaching the second position in the market.
Nissan’s strategy for success is based on the well-known Nissan global growth strategy ‘Power 88’, which CEO Carlos Ghosn announced Nissan would achieve by 2016. Under the Power 88 Mid Term plan, Nissan Middle East announced that it will be targeting to sell 240,000 units in the GCC by fiscal year 2016 reaching 12.3 percent market share.
“This is our third successive year of record growth in the Middle East and the momentum will continue due to our broad product line, top-quality customer service, outstanding dealership network, and commitment to our brand’s message of ‘innovation that excites’ that we live daily with all touch points and at all levels,” says Nissan Middle East’s managing director Samir Cherfan.
Unsurprisingly, the ever-popular Nissan Patrol notched record numbers over the period with 34,015 units leaving the region’s showroom floors, a 35 percent hike on financial year 2013.
The Nissan Sunny also attributed to the record breaking results, by achieving 29,688 units in 2014 with 30 percent sales growth from last year.
Nissan Pathfinder recorded 15 percent growth with 6,800 units, and the Nissan X-Trail recorded a significant growth increase of 300 percent versus 2013 with 4,400 units.
