WILLING TON: A combination of strong global demand and a boost in volume available has helped New Zealand King Salmon Investments Ltd Chairman John Ryder said “The Company experienced strong demand for its premium King salmon products over the six month period. Favourable growing conditions during the FY2017 year allowed us to deliver additional volume to satisfy the demand. However, the situation has now become more challenging. The extraordinarily hot summer has impacted the survival rates of our King salmon, and this will be a principal factor behind an anticipated reduction in profits for the second half” cautions Ryder.
The Company continues to execute on its premium branded strategy, said Managing Director and CEO Grant Rosewarne. “In addition to achieving strong growth in sales volumes, we have also made significant gains in the average selling price of our salmon. This mainly reflects increased sales of Ōra King whole salmon, but also represents our focus on the right mix of product and customer. A nationwide advertising campaign for Regal coupled with new product launches also positions us well for future sales of our
premium branded retail products. We’re confident in the strong foundation we’re building for the long-term performance of the Company.
